15 Archetype Examples to Add Character to Your Writing

by Jennifer Ayling


Looking for archetype examples to make your writing more vivid?

Ready to create spell-binding characters that your readers can’t forget?

Then you’ll love what’s ahead!

Now, archetypes are an elemental tool for your writing because they help you create vibrant characters that are still relatable and realistic.

So if you’re ready to take your storytelling to new heights, we’ve gathered 15 examples of archetypes to help shape the heroes, lovers, and outlaws of your next tantalizing tale.

Let’s dive in.

What is an Archetype?

An archetype is a literary device used to create characters that have specific qualities and behaviors.

Readers identify with and relate to these characteristics because they have expectations for each character type. When the reader’s expectations are met, they are more invested in the storyline.

The Origins of Archetype

The term archetype comes from Swiss psychologist Carl Jung’s work.

Now, Jung believed all humans are born with and share an unconscious collection of knowledge and imagery.

And because we all have these patterns in our subconscious, we recognize these archetypal figures when we see them and know what characteristics define them.

Archetypes in Writing and Storytelling

In the context of writing and storytelling, archetypes help writers craft interesting stories that hit readers on a primitive level.

And as a result, you’ll find archetypes across literature, fairy tales, mythology, religion, psychology, sociology, philosophy, art, film, television, marketing, politics, and more.

3 Types of Archetypes with Examples

Chart showing the 3 types of archetypes

There are three kinds of archetypes used in storytelling.

Character, situational, and symbolic.

Let’s look at each.

Character Archetype

Character archetypes are the most common type of archetypes used in literature.

Character archetypes are figures like:

  • the Warrior (William Wallace in Braveheart)
  • the Anti-Hero (Don Draper of Mad Men)
  • the Orphan (Simba from The Lion King)

Each character fills a specific role in the story.

Situational Archetype

Situational archetypes are circumstances commonly used in many genres and stories.

For example:

  •  Reuniting with a lost love is a situational archetype you might find in a romance novel.
  • The battle between good and evil is a situational archetype prevalent in adventure stories.

Symbolic Archetype

Symbolic archetypes are objects or locations in a story that represent (or symbolize) something deeper.

For example, light versus dark symbolism might represent a good versus evil storyline.

The author may introduce the hero of the story in a setting that is bright and airy, like an outdoor scene on the beach or in a sunny garden.

The villain of the story may make their debut in a dark setting, like an alleyway outside a seedy bar late at night.

The light and dark backgrounds are symbolic of each character’s nature.

The 12 Archetypal Characters with Archetype Examples from Literature, Pop Culture, and More

Up next is our easy-to-follow list of archetypal characters.

Now, each of these characters comes with its own set of archetype examples from literature, film, TV, and advertising to help cement your understanding of archetypes.


These examples are just a small sample of what’s out there.

In truth, whether you are writing the next Great American Novel or drafting a brand archetype for your business, there are many ways you can use archetypes to tell a story.

That said, let’s dissect these 12 archetypal characters.

1. The Lover

The Lover archetype is passionate about creating a connection with their heart’s desire, no matter the cost.

  • Strengths: romance, conviction, devotion
  • Weaknesses: idealistic, fear of rejection, willingness to sacrifice everything
  • Descriptive words: desire, intimacy, sensual
  • Character examples: Ross Geller from Friends, Charlotte from Sex and the City, Romeo and Juliet
  • Lover brand examples: Victoria’s Secret, Chanel, Alfa Romeo
  • Industry examples: fragrances, wines, exotic travel

2. The Hero

Flying superhero

The Hero archetype overcomes multiple challenges, internal and external, to get justice and save the day. They usually have mastery of a skill, though it may be undeveloped.

  • Strengths: courage, determination, honor
  • Weaknesses: pride, aloofness, conceit
  • Descriptive words: honest, driven, strong
  • Character examples: Luke Skywalker in Star Wars, Jon Snow from Game of Thrones, Achilles from The Iliad
  • Hero brand examples: Nike, BMW, Red Cross
  • Industry examples: sportswear, emergency trade services like plumbing and electricity, outdoor and tactical equipment

3. The Outlaw

The Outlaw archetype is a rebel, with or without a cause. They don’t conform to the status quo or societal expectations. They always question authority.

  • Strengths: independence, grit, resourcefulness
  • Weaknesses: combative, vengeful, lack of status
  • Descriptive words: disruptive, revolution, liberation
  • Character examples: Hans Solo in Star Wars, Katniss Everdeen in The Hunger Games, Batman in The Dark Knight
  • Outlaw brand examples: Harley-Davidson, Diesel (denim fashion), Virgin (Richard Branson)
  • Industry examples: automotive, body art, alternative apparel

4. The Everyman

An animated man giving the "okay" symbol

The Everyman archetype is the friendly, guy-or-girl-next-door who just wants to belong and has a pretty simple life.

  • Strengths: supportive, authentic, relatable
  • Weaknesses: indistinctive personality, basic, naivete
  • Descriptive words: average, grounded, humble
  • Character examples: Dr. Watson from Sherlock Holmes, Leslie Knope from Parks and Recreation, Nick Carraway from The Great Gatsby
  • Everyman brand examples: Ikea, Target, Budweiser
  • Industry examples: family life, comfort food, everyday apparel

5. The Ruler

The Ruler archetype is the one with the power over others, be it emotional, financial, legal, or political. They may use their power for good or evil.

  • Strengths: resources, leadership, power.
  • Weaknesses: suspicion, superiority, controlling
  • Descriptive words: charisma, articulate, commanding
  • Character examples: Don Corleone from The Godfather, T’Challa of Black Panther, Aunt Sally in The Adventures of Huckleberry Finn
  • Ruler brand examples: Mercedes-Benz, Rolex, Louis Vuitton
  • Industry examples: luxury brands, formal wear, hotels

6. The Magician

An animated wizard

The Magician archetype is the enlightened, mystical power figure who makes dreams come true. They offer a journey of transformation where the ordinary becomes extraordinary.

  • Strengths: charismatic, imaginative, knowledgeable
  • Weaknesses: corruptibility, arrogance, idealistic
  • Descriptive words: visionary, discovery, mystical
  • Character examples: Gandalf from The Lord of the Rings, Dumbledore from Harry Potter, Morpheus from The Matrix
  • Magician brand examples: Disney, Tesla, MAC cosmetics
  • Industry examples: entertainment, beauty, health

7. The Innocent

The Innocent archetype is pure of heart with intentions that are always good, never evil. They believe the best of others, even when faced with evidence that says otherwise.

  • Strengths: kindness, optimism, enthusiasm
  • Weaknesses: vulnerable, naïve, boring
  • Descriptive words: loyal, sincere, wholesome
  • Character examples: Forrest Gump, Dorothy in The Wizard of Oz, Scout in To Kill a Mockingbird
  • Innocent brand examples: Dove, Aveeno, Whole Foods
  • Industry examples: organic products, cleaning products and services, fresh foods

8. The Sage

A woman with a lightbulb above her head

The Sage is the wise one, the mother figure, or the mentor archetype. They are the guide for the lead character.

  • Strengths: wisdom, experience, insight
  • Weaknesses: cautious, slow to act, opinionated
  • Descriptive words: knowledge, analytical, guiding
  • Character examples: Yoda from Star Wars, Mr. Miyagi from The Karate Kid, Hannibal Lecter of The Silence of the Lambs
  • Sage brand examples: Google, PBS, MIT
  • Industry examples: news and media, schools and universities, consultants

9. The Caregiver

The Caregiver archetype is selfless, watching out for and taking care of everyone else.

  • Strengths: loyalty, generosity, selflessness
  • Weaknesses: subject to exploitation, naivete, lack of personal ambition
  • Descriptive words: support, nurturing, compassionate
  • Character examples: Mary Poppins, Alice of The Brady Bunch, Calpurnia from To Kill a Mockingbird
  • Caregiver brand examples: Campbell’s Soup, World Wildlife Federation, Pampers
  • Industry examples: healthcare, nonprofits and charities, environmental organizations

10. The Explorer

A girl next to a telescope

The Explorer is the archetypal character who is always ready for adventure. They have a core desire to explore the unknown, no matter the danger.

  • Strengths: curious, driven, adventurous
  • Weaknesses: restless, unreliable, reckless
  • Descriptive words: daring, thrilling, independent
  • Character examples: Indiana Jones, Huck Finn of The Adventure of Huckleberry Finn, Odysseus from The Odyssey
  • Explorer brand examples: Jeep, Patagonia, Red Bull
  • Industry examples: extreme sports, adventure travel, outdoor equipment

11. The Jester

The Jester archetype is the funny guy that makes everyone happy. He provides comic relief in tense situations or is sometimes the one to point out the universal truths in the storyline.

  • Strengths: funny, disarming, insightful
  • Weaknesses: obnoxious, superficial, disrespectful
  • Descriptive words: irreverent, mischievous, likable
  • Character examples: Chandler Bing from Friends, Sancho Panza in Don Quixote, R2D2 and C3PO in Star Wars
  • Jester brand examples: Old Spice, Dollar Shave Club, M&Ms
  • Industry examples: beverage industry, children’s services, beer companies

12. The Creator

A girl in a wheelchair painting

The Creator archetype is the visionary or artist who thrives on creating new art or things that bring value and beauty to the world.

  • Strengths: creativity, execution, conviction
  • Weaknesses: ​​self-involvement, single-mindedness, perfectionism
  • Descriptive words: provocative, entrepreneur, daring
  • Character examples: Willy Wonka of Charlie and the Chocolate Factory, Dr. Jekyll in Dr. Jekyll and Mr. Hyde, Zeus from The Iliad
  • Creator brand examples: Apple, Lego, Crayola
  • Industry examples: design technology, marketing, writing

What’s the Difference Between Archetypes, Stereotypes, Stock Characters, Tropes, and Clichés?

There are some literary terms similar to archetypes, but they mean different things. The differences between them are not always obvious and sometimes they overlap.


Stereotypes are overly simplified, general, and usually negative characteristics applied to a group of people.

The “dumb jock” stereotype is one such example.

Think of Stifler from the American Pie movies or Andrew Clark in The Breakfast Club.

Stock Characters

You can describe a stock character in one sentence and people will know exactly what kind of character you’re talking about.

Often, they are not central to the plot but writers sometimes include them to be a foil for the main character or to move the storyline forward.

Examples would be the Absent-Minded Professor like Dr. Daniel Jackson in Stargate or Dr. Marcus Brody from Indiana Jones and the Last Crusade.


Tropes are common elements of writing used so often in stories that readers come to expect them.

Each genre has its own expected tropes.

The deeply troubled lead detective in a mystery novel is a common trope. Think of Philip Marlowe in Raymond Chandler’s novels or Harry Bosch in Michael Connelly’s books.


Cliches are ideas or details used so often they’ve become boring or ineffective.

Think of the Damsel in Distress who needs to be rescued, like Honey Rider in the James Bond movie Dr. No, or Olive Oyl in the television cartoon, Popeye.

Importance of Using Archetypes in Writing

A search bar with the question "why use archetypes?"

1. To Aid in Character Development

You can use archetypes in many ways, but the most common is an outline or framework for character traits.

If you know how your person acts, thinks, feels, etc., when it comes time to write, you have something concrete with which to work. You don’t have to create your character from scratch.

2. To Guide Story Development

You know what qualities and characteristics your characters have.

Now you can dive into the story.

Use situational and symbolic archetypes to get your creative juices flowing and craft something unique that captures the reader’s attention.

3. To Help Your Readers

Archetypes work so well because readers identify with them without realizing they’re doing so.

When you create a character from the Hero archetype, readers have a general idea of what they can expect from that character.

That leaves them free to focus on the fictional world you create to entertain them.

Rather than taking away the mystery of what will happen, archetypes enhance the reader’s experience so they can more fully immerse themselves in the unique details that make your story special.

Did These Archetype Examples Inspire You?

Archetypes help your story stand out.

And with the glut of content in today’s busy and connected world, you need an edge to get noticed.

Use these archetypes to create characters that hook your readers and keep their attention, whether it’s in your first eBook or a blog post for your business.

So, what do you think?

Is it time to add some character to your writing?

Which archetypes will you use first?

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Jennifer Ayling

Jennifer Ayling is a content strategist and writer for business coaches and thought leaders. She helps them create content marketing assets like blog posts, emails, and case studies so they can reach more people and grow their business without relying on social media.


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Written by Jennifer Ayling

Jennifer Ayling is a content strategist and writer for business coaches and thought leaders. She helps them create content marketing assets like blog posts, emails, and case studies so they can reach more people and grow their business without relying on social media.

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