What to Post on LinkedIn: 12 Top Content Ideas for 2024 (+ Tips)

by Sam Driver


Navigating the world of LinkedIn can often feel like a complex puzzle, but knowing what to post on LinkedIn can be your game-changer. 

In today’s digital age, where your online presence is as crucial as your real-world interactions, it’s essential to craft your LinkedIn content with precision and strategy. 

Whether you’re a seasoned professional or a newcomer to the platform, this guide is tailored to help you stand out. 

But we’re not just talking about generic posts here. Think innovative, value-driven, and engaging original content that resonates with your network and amplifies your professional brand. 

Ready to transform your LinkedIn presence? 

Let’s dive right in.

1. User-Generated Content Spotlights

In the realm of LinkedIn, where your voice is just one among millions, shining a light on user-generated content can be a masterstroke in community building. 

But highlighting content created by your network isn’t just about sharing; it’s about adding your unique perspective or commentary to it. 

Imagine you come across a LinkedIn post from a connection discussing innovative workplace practices. 

By sharing this with your own insights on the topic, you create a dual-value post — one that acknowledges and elevates another’s idea while simultaneously displaying your own thought leadership content.

It’s a seamless way to promote a sense of community and engagement. 

And demonstrate that you’re not just there to broadcast your own ideas but also to listen, learn, and interact with others.

2. Contrarian Viewpoints on Industry Norms

Delving into contrarian viewpoints is where you take a step back from the usual and share your unique perspectives, especially those that challenge the conventional wisdom.

For instance, in a world where aggressive LinkedIn marketing is often seen as the pathway to success, presenting a thought piece on the power of minimalist strategies in brand building can set you apart. 

This approach not only instigates healthy debates but also cements your status as a thought leader who isn’t afraid to question the status quo. 

By tactfully presenting your unconventional opinions, you invite others to rethink and discuss, thereby fostering a rich, intellectually stimulating environment on your LinkedIn feed.

3. Creative Industry Analogies

The power of creative industry analogies lies in their ability to simplify complex ideas and make your social media content more engaging and memorable. It’s about connecting the dots between seemingly unrelated fields to shed new light on familiar concepts. 

For example, you might compare the intricacies of project management to conducting an orchestra. 

Each musician (or team member) plays a different role, but when harmonized under skilled direction, they create a symphony (or a successful project). 

Such analogies make your LinkedIn posts more relatable and help your target audience visualize and understand complex ideas in a tangible way. 

4. Interactive Challenges & Competitions

When you initiate a challenge or competition relevant to your industry, you’re creating an experience. 

Imagine launching a ‘best elevator pitch’ contest for sales professionals. Such an initiative encourages active participation, turning passive scrollers into engaged contributors. 

It’s a thrilling way to boost interaction and showcase the diverse talents within your network. It fosters a sense of camaraderie and healthy competition, making your LinkedIn space more lively and interactive. 

Plus, they offer a platform for professionals to showcase their skills, potentially opening doors to new opportunities and connections.

5. Personal Stories With Professional Lessons

Personal stories drawn from your own experiences offer a unique blend of personal insight and professional wisdom. 

For instance, narrating an incident from your travels where you navigated a language barrier could seamlessly transition into a discussion about the importance of clear communication in business. 

They engage your audience personally and serve as relatable teaching moments. You humanize your professional image, making you approachable and relatable. 

Plus, this storytelling approach lets you connect with your target audience emotionally, making your insights more impactful and memorable.

6. Futuristic Predictions & Speculations

When you create a LinkedIn post about futuristic predictions and speculations, you’re essentially inviting each LinkedIn user on a journey to the unknown, sparking curiosity and discussions. 

This could involve delving into how emerging technologies, like AI, might reshape digital marketing or speculating on the future of remote work dynamics. 

Such forward-looking content positions you as a visionary, someone who is not just keeping up with the trends but also thinking ahead of them. 

It encourages your audience to think critically about emerging trends and prepares them for what’s coming. 

7. Cross-Industry Collaborations & Insights

When you step out of your industry silo and collaborate with professionals from different sectors, you bring a fresh perspective to your audience. 

Imagine a tech expert and an educator coming together to discuss the role of technology in modern classrooms. Such collaborations offer a multifaceted view of a subject and underscores the interconnectedness of different industries. 

This kind of social media content is rich in varied insights, broadens the horizons of your network, and positions you as a connector of ideas and industries. 

After all, it’s about breaking the mold and showing how blending different professional experiences can lead to innovative solutions and thought-provoking discussions.

8. Interactive Storytelling Using LinkedIn Carousel

In the digital storytelling arena, the LinkedIn carousel stands out as a dynamic tool to captivate your audience. 

Picture using this format to create a visually engaging step-by-step guide on an unconventional digital marketing strategy

Each slide could reveal a new aspect of your narrative, leading your audience through a journey filled with insightful revelations. It transforms your content from static text to an interactive experience. 

Plus, the carousel format lends itself to a variety of content types — from infographics to sequential narratives, making your posts not only informative but also visually appealing and engaging.

9. Myth-Busting Posts

In an era rife with information overload, myth-busting posts serve as beacons of clarity and truth. 

They tackle common misconceptions in your industry to enlighten your audience and establish your credibility as an expert. 

For instance, in the field of social media marketing, you might address prevalent myths about the effectiveness of the LinkedIn algorithm

By dissecting these myths and backing your explanations with data and experience, you provide immense value to each LinkedIn user. 

It informs, challenges, and educates. 

Each helps your network navigate the complexities of your industry with greater confidence. 

10. ‘Day in the Life’ Series Featuring Different Professions

Embarking on a ‘Day in the Life’ series is like opening a window into the diverse world of professional experiences. 

Imagine showcasing a day in the life of a marine biologist, followed by a software developer, and then a fashion designer. 

Each post in this series serves as a mini-documentary that takes your LinkedIn audience behind the scenes of various professions. It adds a rich variety of original content to your LinkedIn page but also broadens the horizon of your network. 

Such posts help in humanizing professionals from different fields, making their daily challenges and achievements more relatable. 

Plus, it fosters a deeper understanding and appreciation for different career paths and, in turn, strengthens the bonds within your professional network. 

11. Reverse Interviews

Reverse interviews flip the conventional interview format, inviting your connections to interview you. 

It’s a unique way to demonstrate your openness to dialogue and willingness to share your expertise, fostering a sense of community and mutual learning on LinkedIn.

You could use LinkedIn live and offer insights into your career journey, share opinions on current industry trends, or discuss your experiences with emerging technologies. 

These interactions bolster your position as an expert, provides a platform for genuine engagement, and builds a deeper, more interactive relationship with your audience. 

12. Weekly Industry Riddles or Brain Teasers

Introducing industry-related riddles or brain teasers injects a dose of fun into your LinkedIn feed. 

If you’re in the tech industry, you could post a coding puzzle that challenges and intrigues your connections. 

For those in finance, a brain teaser about market trends or economic principles could spark interest. 

These posts serve as a playful yet intellectually stimulating way to engage your audience. They break the monotony of typical professional posts but also encourage interaction among your connections. 

Plus, by solving these puzzles, your network not only gets a mental workout but also an opportunity to engage in light-hearted yet meaningful conversations. 

It’s a clever way to keep your network connected and looking forward to your next post, all while fostering a community spirit centered around shared knowledge and challenges.

Now You Know What to Post on LinkedIn

As you reach the end of this guide, you might be feeling a mix of excitement and apprehension. 

But you’ve now got the insights, the strategies, and the creative spark to make your LinkedIn posts not just seen but remembered. 

So, go ahead, implement each LinkedIn post idea, and watch as your brand awareness grows. It’s your time to shine on LinkedIn!

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Sam Driver

Sam is an Associate Editor for Smart Blogger and family man who loves to write. When he’s not goofing around with his kids, he’s honing his craft to provide lasting value to anyone who cares to listen.


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Photo of author

Written by Sam Driver

Sam is an Associate Editor for Smart Blogger and family man who loves to write. When he’s not goofing around with his kids, he’s honing his craft to provide lasting value to anyone who cares to listen.

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