Facebook tools may not immediately bank you millions, but they sure as heck supercharge your social media marketing in a fraction of the time.
But with so many tools for so many social channels, how do you find the right one?
Don’t sweat it. We’ve got you covered.
In this post, we’ll dive into the top 12 Facebook tools for 2023. We’ll review the pros, cons, and pricing for each platform, and do it without any fluff, filler, or affiliate links!
Let’s get started.
1. AdEspresso
With over a decade of experience, AdEspresso is a go-to tool for small to medium businesses who want to create and manage social media ad campaigns across multiple platforms from one location.
Standout Features
- Identifies underperforming ads quickly for easy optimization.
- Automatically syncs ads with CRM and email marketing tools.
- Creates a customizable dashboard for the metrics relevant to you
- Delivers daily customized PDF reports automatically
Pros of AdEspresso
- Run and monitor campaigns/analytics on multiple platforms from one dashboard for maximum efficiency
- Create/launch ads across multiple channels in minutes
- Free, comprehensive guides through its Facebook and Google Ads Academy
Cons of AdEspresso
- More cost-effective options exist (see below)
- Features are a luxury for some, not enough for others
AdEspresso Pricing
- 14-day free trial
- Starter plan: $49/month
- Plus plan: $99/month
- Enterprise plan: $259/month
2. Qwaya
Qwaya is another top social media marketing tool that can help you manage an Instagram and Facebook advertising campaign. With a robust set of ad creation, automation, and collaboration features, Qwaya helps streamline your campaign workflows and optimize ad performance.
Standout Features
- Allows team collaboration for ad creation and management
- Split-test ad content and placement for maximum ROI
- Ad rotation lets target a custom audience to see fresh ad content
- Automatically creates and adds tracking URLs
Pros of Qwaya
- Segment your audience based on interests, demographic, and other targeting criteria
- Painlessly juggle multiple campaigns at once
- Control campaign costs based on your budget parameters
- Precise post scheduling for maximum audience impressions and engagement
- Customizable reporting tailored to your needs
Cons of Qwaya
- Pricing structure is not very beginner-friendly
- Wide range of features may be overkill for some
Qwaya Pricing
- 14-day free trial
- Premium package: $149/month
- Business package: $249/month
- Agency package: $349/month
3. Hootsuite
Hootsuite is a one-stop-shop for managing social media posts, ads, and messages all from a single dashboard. One of the most comprehensive social media management tools on the market, Hootsuite helps you steer all your social channels including Facebook, Twitter, Instagram, YouTube, and Pinterest.
Standout Features
- Manage ads, campaigns, and messages across 20+ top social networks
- Tools for social listening, boosting, trending, optimization, and more
- Analytics dashboard shows top-performing content and gives personalized insights on why it’s working.
Pros of Hootsuite
- Monitors the latest social conversations, trends, and brand mentions for quick team response
- Powerful, but suitable for small businesses
- Streamline your work with a single user-friendly dashboard
- Free basic plan
Cons of Hootsuite
- Only one (multi-column) option for inbox messaging
- Free option is quickly outgrown as you scale
Hootsuite Pricing
- 30-day free trial
- Basic package: Free
- Professional package: $49/month
- Team package: $129/month
- Business package: $599/month
4. Agorapulse
Agorapulse is another all-in-one social marketing and management tool. With (arguably) the best user support in the biz – and a range of useful features to match – this user-friendly tool comfortably handles all your Facebook marketing needs, big or small.
Standout Features
- Automatically organizes all social conversations into one inbox
- Manages and publishes content on numerous accounts quickly and easily
- Optimizes content with detailed social reporting analytics
- One easy-to-use dashboard for managing ad content
Pros of Agorapulse
- Quickly identify trends and best-performing content
- Maximize customer satisfaction with the all-in-one inbox organization system
- Great for teams or solopreneurs
- Customer supports responds to questions in about 30 minutes
Cons of Agorapulse
- Main competitor (Hootsuite) integrates with more social networks
- Less expensive options are available if you don’t need an all-in-one platform
Agorapulse Pricing
- 15-day free trial (with an option to renew your trial for another 15 days)
- Limited free plan: $0
- Pro plan: $99/month
- Premium plan: $199/month
5. Buffer
Buffer is an inexpensive and easy-to-use social media marketing tool geared toward small businesses. It’s also modestly priced and integrates with all the major social networks. If you’re a savvy business owner looking for a simple but effective way to manage your social media, Buffer is a solid option.
Standout Features
- Easy-to-follow ad management process from start to finish
- Integrates with all of the major social networks
- Centralized inbox, analytics, and reports from a single dashboard
Pros of Buffer
- Content creation simplified with a 4-step process
- Solid results at a fraction of the price of other tools
- Free image creation tool
- Stress-free process for new users
Cons of Buffer
- Not a “complete” tool — you may need to use other platforms to get the functionality you want
- No social listening features
Buffer Pricing
- 14-day free trial
- Basic plan: Free
- Essentials plan: $5/month
- Team plan: $10/month
- Agency: $100/month
6. Buzzsumo
Enter a keyphrase into Buzzsumo and it’ll show you the most popular content for that topic. And if you want more specific insights, input a competitor’s website to see their top content based on social media engagement. Use this data to inspire original content ideas (or just “borrow” from your competitors) and create better, more engaging content for your target audience.
Standout Features
- Above and beyond social media data and trend audience insights
- Idea generator to guide content creation
- Research billions of articles and social posts for a competitive edge
- Influencer and content improvement tools combined
Pros of Buzzsumo
- Reveals data from your competition to gain an advantage
- Highlight ideas that already work to plan out and create content
- Research any analytic that matters in social marketing
Cons of Buzzsumo
- Could be more user-friendly
- Many features may be a want rather than a need
- Free plan doesn’t get you very far
Buzzsumo Pricing
- 30-day free trial
- Basic plan: Free
- Pro plan: $99/month
- Plus plan: $179/month
- Large plan: $299/month
7. Sprout Social
Sprout Social, a Facebook tool for companies small to large, is an ad manager, customer service specialist, and data scientist all mashed into one. With it, you can message across channels, track trends, and even find content gaps your competitors overlooked.
Standout Features
- Smart inbox for cross-channel messaging in a unified stream
- Data powered everything (scheduling, boosting, listening, etc.)
- Well organized dashboard
- Integration with all of the major social networks
Pros of Sprout Social
- A highly convenient cross-channel, unified messaging stream
- 360-degree analysis of your entire social media management system
- Tracks your followers (and those you’ve interacted with) on Twitter
- Built-in Customer Relationship Management (CRM) system
Cons of Sprout Social
- Not everyone needs a service this comprehensive
- Less ideal for individuals/freelancers
- Limited number of networks followed
Sprout Social Pricing
- 30-day free trial
- Standard plan: $89/month
- Professional plan: $149/month
- Advanced plan: $249/month
8. Fanpage Karma
Fanpage Karma is a Facebook marketing tool for analyzing social performance – both your’s and your competitors’. You can also manage your social media accounts for all of the major networks.
Standout Features
- Benchmark Facebook pages for side-by-side performance comparison
- Messaging from a central inbox
- Tag social media profiles for tracking insightful data
Pros of Fanpage Karma
- Analyze an unlimited number of fan pages and profiles
- Stress-free messaging with a central inbox
- Analyze the competition with real-time analytics
- Able to export data
Cons of Fanpage Karma
- Free account includes Facebook analytics (but not much else)
- Additional users drive up costs quickly
- Platform is a more of a “luxury” an essential tool
Fanpage Karma Pricing
- 14-day free trial
- Basic plan: Free
- Bronze plan: $69/month
- Silver plan: $199/month
- Gold plan: $299/month
- Platinum plan: $799/month
9. Heyo
Heyo is a Facebook marketing tool where increased fun, engagement, and traffic are priorities one, two, and three. This social tool runs promotions, interactive campaigns, contests, sweeps, and much more
Standout Features
- Design editor for template and campaign building
- Fully responsive on mobile
- Publish on Facebook, Twitter, website, or a blog
- Mix and match services for multiformat contests
- Integrate with 3rd party apps like Mailchimp and Aweber
- Feedback reports for tracking campaign progress
Pros of Heyo
- Fun, rapid engagement between you and your audience
- Minimal time commitment for potentially big results
- Great way to build your email marketing list, business, and audience
- Easy to use interface
Cons of Heyo
- Basic plan only allows three campaigns at once
- Not a traditional social or Facebook ads manager
Heyo Pricing
- 7-day free trial
- Basic plan: $25/month
- Standard plan: $84/month
- Premium plan: $199/month
10. Socialbakers
Socialbakers checks off all of the social monitoring and management boxes so you can swing above your weight class. This Facebook marketing tool, although suited to larger businesses, has some free features anyone can take advantage of.
Standout Features
- Full loop support – plan, publish, respond, and track -across all the major platforms
- Influencer data combines with benchmarking
- Multi-channel tracking and report generation
- Omnichannel messaging combines social media, web, and text
- Precision ad budgeting tool
Pros of Socialbakers
- Know-how and when to post with campaign monitoring
- Identify content gaps (both yours and the competition)
- Never extend your ad budget beyond the parameters you create
- Increase engagement with easy conversion of data into content
- Convenient social management in one view
- Superb message management with omnichannel messaging across social media, web, and text
Cons of Socialbakers
- High cost for smaller businesses, startups, or individuals
Socialbakers Pricing
- Some free tools
- 10 profiles $240/month
- 20 profiles $480/month
11. Pagemodo
Pagemodo is an affordable Facebook marketing tool that does a little bit of everything. Especially impressive for small businesses and nonprofits, this tool manages ads, social accounts, runs contests, and more – all for a fantastic price.
Standout Features
- Professionally designed templates and themes for Facebook pages
- Large, free image library
- Manage ads (newer feature) and run contests, sweepstakes, and giveaways
- Post planner, designer, scheduler, and publisher combined for professional results
Pros of Pagemodo
- More bang for your buck (especially for beginners, individuals, and startups)
- Effortlessly design professional looking Facebook pages with included themes and the free image library
- Increase traffic and engagement with Facebook contests and sweepstakes
Cons of Pagemodo
- Newer to the scene
- Some features aren’t as robust (but neither is the cost)
- No centralized messaging inbox
Pagemodo Pricing
- 14-day free trial
- Starter plan: Free
- Basic plan: $6.25/month
- Pro plan: $13.25/month
- Agency plan: $33.25/month
12. Meta Business Suite and Business Manager
Meta Business Suite, previously Facebook Business Suite, is a free page and ad management tool operated by Meta. A great tool for businesses of all sizes, Businesses Suite helps you manage content-related tasks – like, creating, scheduling, and publishing both posts and ads – across your Facebook and Instagram business accounts.
Standout Features
- Monitor FB and IG notifications, comments, posts, and stories from a single dashboard
- Manage FB and IG ad creation, scheduling, and publishing
- Assign permissions to team members for collaboration
Pros of Meta Business Suite and Business Manager
- Free and capable social manager for those with business pages
- Seamless ad creation, scheduling, and publishing
- Manage up to 25 accounts with the ability to assign permissions to 25 people
- Great for individuals and small to medium businesses
Cons of Meta Business Suite and Business Manager
- Users are at the whim of Facebook’s/Meta’s changes and rules
- Lack of customer service
Meta Business Suite and Business Manager Pricing
- Free
Ready to Use Some Facebook Tools?
Manual social media marketing is a nightmare. Your time is better spent almost anywhere else. And even if you do put in the time, there’s no guarantee of success.
Enter Facebook tools.
The best part?
Each marketing tool on the list offers a free trial.
- So scroll back up the list
- Pick one
- Sign up for the free trial
- Connect it to your Facebook account
- Try it out
What do you have to lose? Besides, you know, a happy, engaged audience and all that.
