10+ Free Email Marketing Services (The Best of 2023)

Is looking at free email marketing services at the top of your to-do list?

You’ve probably heard “the money is in the email list” too many times to count.

But here’s the thing:

It’s true.

Of course, you’re not in a position to spend the big bucks on an email marketing tool just yet.

Luckily, you can still get your welcome emails up and running quickly without spending a dime.

The email providers in this list are powerful, user-friendly, and best of all: free!

Top 10 Free Email Marketing Services in 2023

Want to start growing your email list like crazy (but for $0)?

Here’s the breakdown of these free email marketing services and what you can get on the free plan.

1. ConvertKit

ConvertKit (affiliate link) is a powerful email marketing platform for creators and entrepreneurs. You can create beautiful landing pages and start collecting email addresses in just a few minutes.

Their free plan includes features that other email providers include only in their premium plans, or don’t even offer at all.

What You Get for $0

• 1,000 subscribers
• Unlimited emails
• Unlimited sales and landing pages
• Personalized pages for your social media bio link
• Multiple signup forms with opt-in digital files
• Sell digital products, subscriptions, and paid newsletters
• Customizable email newsletter templates
• Detailed analytics and reports

What We Like about ConvertKit’s Free Plan

A unique feature of ConvertKit is the ability to create customized social media bio link pages to stand out from the crowd. You can incorporate links to your products, embed a video, and create a signup form all on the same page.

Plus, you have no limit in the number of emails you can send your subscribers — this is basically unheard of for a free plan.

2. Sendinblue

Sendinblue (affiliate link) is a marketing platform that gives you a multifaceted way to reach your subscribers and audience. Basically, you can connect regardless of if your audience prefers email, text, or live chat.

Their user-friendly design and automation workflows work together to create sharp email campaigns with high conversion rates.

What You Get for $0

• Unlimited subscribers
• 300 emails/day (including transactional emails)
• Live chat window on your website
• Personalized signup forms
• Advanced segmentation with your subscriber list
• Automated workflow up to 2,000 subscribers
• Optional pay for what you need SMS marketing add-on
• Email customer support
• Responsive editor and templates

What We Like about Sendinblue’s Free Plan

Sendinblue is great for sending automated campaigns within a segmented subscriber list so you can create perfect drip emails that convert!

In addition, we love that Sendinblue is all about connecting with your audience. Their free plan offers a live chat right on your website to allow your customers to reach you.

3. MailerLite

MailerLite (affiliate link) is perfect for beginner bloggers and entrepreneurs who don’t want to waste time learning a complicated interface.

With a sleek design, the free plan offers a generous amount of features that are normally found in premium plans.

What You Get for $0

• 1,000 subscribers
• 12,000 emails/month
• Automated emails and workflows
• Advanced segmentation by subscriber list, campaign, etc.
• A/B testing for emails
• Drag & drop editor
• Landing page builder for 5 landing pages
• Multiple signup forms
• Email campaign reports

What We Like about MailerLite’s Free Plan

MailerLite is great for anyone who wants (almost) all premium features without actually paying anything. With a generous subscriber and email limit, it’s perfect for beginners.

It’s also one of the few free email marketing services that provide email A/B testing so you know you’re sending emails that convert.

4. Mailchimp

If you’ve done any research into email marketing, then you’ve likely run into Mailchimp.

And for good reason too. Their all-in-one approach and attractive templates make it a great marketing platform for beginners.

What You Get for $0

• 2,000 subscribers
• 10,000 emails/month and 2,000 emails/day
• Single-step email campaign automation
• Personalized emails that target customers based on engagement and behavior
• Unlimited landing pages
• Multiple signup forms
• Basic campaign segmentation tools
• Email newsletter service templates
• Email support for the first 30 days

What We Like about Mailchimp’s Free Plan

The free plan offers better report insights than the others on this list. You get insight into your audience based on how they interact with your emails. Mailchimp also offers suggestions to increase campaign engagement.

Beyond email marketing, Mailchimp is an all-in-one platform. It also offers additional features like Facebook and Instagram ads, social posting, and a website creator.

5. Moosend

Moosend is a clean platform designed to provide excellent features without needing technical or coding knowledge.

The basic plan offers many of the same services as its paid counterpart, so it’s easy to get your email marketing going.

What You Get for $0

• 1,000 subscribers
• Unlimited emails
• Multi-step marketing automation workflows
• Subscriber segmentation
• Advanced reports and analytics (e.g. heatmap and A/B testing)
• Multiple signup forms and templates
• Email customer support

What We Like about Moosend’s Free Plan

This is one of the rare free plans that provide unlimited emails for automated campaigns, bulk emails, newsletters, or targeted emails.

Moosend’s reports and analytics offerings are practically the same as the paid versions. Some of the insights you get include heatmaps, A/B testing, spam analysis, and Google Analytics tracking.

Another perk of the free plan? This is the only free email provider that doesn’t include any Moosend branding. The other free plans will include the company’s name somewhere in your email or landing page.

6. Mailjet

Mailjet is a European-based email marketing service that predominantly focuses on transactional emails.

They offer modern email templates that you can trust will make it to your customer’s inbox, not their spam folder.

What You Get for $0

• Unlimited subscribers
• 6,000 emails/month
• 200 emails/day
• Email templates and personalized transactional emails
• Advanced drag & drop responsive email editor
• Uses a reliable 3rd party server to ensure good email deliverability (SMTP Relay with Mailgun)
• Webhooks to create real-time automation workflows or quickly track bounced emails
• Advanced analytics

What We Like about Mailjet’s Free Plan

Mailjet excels at sending transactional emails that actually get delivered to an inbox. The free plan offers additional means to prevent your emails from getting blocked (or worse, not delivered at all).

Plus, unlimited contacts mean Mailjet is great for storing large amounts of subscribers.

7. SendPulse

SendPulse is a multi-channel communication platform. It excels at connecting you with your audience over other free email marketing services.

They offer email marketing (of course), but also the ability to contact your customer over Messenger, SMS, and web push notifications.

What You Get for $0

• 500 email subscribers
• 15,000 emails/month + 12,000 monthly transactional emails
• 10,000 subscribers for web push notifications + unlimited notifications
• 1,000 messenger subscribers + 10,000 messages/month
• 1 landing page
• Multiple signup forms and email templates
• Automation tool with 5 flows and 1 event
• Pay as you go SMS marketing

What We Like about SendPulse’s Free Plan

Besides getting a whopping 15,000 emails a month, SendPulse also generously gives you unlimited web push notifications and 10,000 messages. This gives you a whole lot of options to reach your target audience.

8. EmailOctopus

EmailOctopus provides a simple email marketing service. But don’t misinterpret it: they still provide effective utilities so new entrepreneurs and small businesses can get their email marketing up and running quickly.

What You Get for $0

• 2,500 subscribers
• 10,000 emails/month
• Email templates and drag & drop editor
• Intuitive landing page builder
• Personalized email automation campaigns
• Multiple integrations with Zapier
• Subscriber list segmentation
• 30-day reports

What We Like about EmailOctopus’s Free Plan

EmailOctopus provides the basic tools you need to execute an effective email marketing campaign. Non-developers will appreciate its straightforward and practical design.

Plus, if you find yourself needing a little bit more, it’s easy to integrate whatever you need with Zapier.

9. ZohoCampaigns

ZohoCampaigns (part of Zoho) is a tool to specifically help with email marketing.

It has an intuitive user interface so anyone can begin creating campaigns right away.

What You Get for $0

• 2,000 subscribers
• 12,000 emails/month
• A/B testing
• Schedule campaigns based on the timezone
• Ecommerce email marketing (coupon codes, store tracking, etc.)
• Post campaigns on social media
• Email list and bulk segmentation
• Multiple signup forms and email templates
• Advanced reports and analytics

What We Like about ZohoCampaigns’ Free Plan

ZohoCampaign is best as an email blast service or for newsletter campaigns. It’s also one of the few free email marketing services that offer both A/B testing and timezone-based delivery.

This free service can also sync to your eCommerce platform to help maximize sales.

10. AWeber

Since launching in 1998, AWeber is probably one of the first email marketing tools out there. It continues to stay relevant by providing updated and useful tools for entrepreneurs and businesses.

What You Get for $0

• 500 subscribers
• 3,000 emails/month
• 50,000 subscribers for web push notifications
• An eCommerce platform to sell products and services
• 100’s of email templates and a drag & drop editor
• Send automated emails and newsletters
• Unlimited landing pages with templates available
• Signup forms
• Email list segmentation
• Basic reports and analytics
• 24/7 support over phone, email, or chat

What We Like about AWeber’s Free Plan

AWeber provides an excellent eCommerce platform and tools. If you have a service or product, you can create a product page, integrate with PayPal, and collect emails all on this free plan.

In addition to supplying most of the basics to run an effective marketing campaign, they also offer 24/7 support.

Not Exactly Free: 5 Email Marketing Services That Offer Free Trials

Although these aren’t completely free, the following email marketing services offer generous free trials so you can give their premium features a test run.

1. Constant Contact

Constant Contact features:

• Free 60-day trial (no credit card required)
• Unlimited emails for up to 100 contacts while on trial
• Signup forms, email templates, and reports
• Paid plans start at $20/month for 500 contacts

2. Benchmark

Benchmark features:

• Free plan available with unlimited subscribers and 250 monthly emails
• Signup forms, email templates, drip campaigns, basic segmentation
• Paid plans start at $13/month for unlimited emails and additional premium features

3. GetResponse

GetResponse features:

• Free 30-day trial (no credit card required)
• Signup forms, email templates, unlimited landing pages, drip campaigns, eCommerce tools
• Paid plans start at $15/month for 1,000 subscribers (or discounted 12- or 24-month plans)

4. Drip

Drip features:

• Free 14-day trial (no credit card required)
• 500 emails and up to 500 contacts while on trial
• Signup forms, email templates, automation, multiple A/B test options
• Offers pay-as-you-go SMS with premium plans
• Paid plans start at $19/month for 500 subscribers

5. VerticalResponse

VerticalResponse features:

• Free 60-day trial (no credit card required)
• Unlimited emails while on trial
• Signup forms, email templates, unlimited landing pages, automation, live customer support
• Paid plans start at $11/month for 500 subscribers

Get Started With Any of These Free Email Marketing Services

Email marketing offers limitless potential for entrepreneurs and business owners.

It’s even more enticing when there’s literally no risk with any of these free email providers.

They’re all working hard to enhance your marketing strategy with lead generation, collecting emails, connecting with your subscribers, and making money.

All you have to do is pick one.